JOSEPH GRACEFFA

DESIGN LEADER. BRAND BUILDER. MAKER. WRITER. ILLUSTRATOR.

Hi there.

My name is Joseph Graceffa. Having worked extensively within the walls of world-renowned design consultancies and corporate design offices, I’m a multi-talented, industry-broad experienced design leader. In the best way possible, I’ve become a product of my environment. Great clients. Inspiring colleagues. Challenging briefs. An amazing breadth of multi-disciplinary talent.

I’ve assembled my site with you, the curious observer, in mind. Want to see tangible results that I’ve had a hand in producing? Then check out PROJECTS. Want to see how my mind operates and what I believe makes a great designer? METHODS is for you. I’ve also added MY TOKYO - a blog of moments that provide me the clarity and peace I’ve found I require to produce great work. Together, it’s made for you to browse and get a pretty good idea of who I am as a designer (and individual).

So, drop me a note if you have questions, ideas, comments, or opportunities with which you think I could help. They could be big or small. Could be about a position you’re trying to fill. Could be just to say "Hi". All are welcome. So, peruse away and I look forward to hearing from you.

1.312.480.1400 josephgraceffa@gmail.com

E&O DIGITAL

(2020 - Present) Owner, Chief Creative Officer

PEPSICO/FRITO-LAY

(2017 - 2019): Senior Director of Design & Innovation (Frito-Lay)

IDEO

(2010 - 2017): Location Director & Design Director

IA COLLABORATIVE

(2009 - 2010): Creative Director

VSA PARTNERS

(2008 - 2009): Design Director

MNML DESIGN GROUP

(2007 - 2008): Lead Creative

IDEO

(1995 - 2007): Consumer Experience (CXD) Practice Leadership