I joined the Holiday Inn team to bring their new brand guidelines to life. Along with about 10 of my colleagues, I headed down to Atlanta, GA to do a full scale build out of hotel vignettes in a local basketball gym. The prototype was to be built in order to bring consumers thru the experience as well as tour IHG executives through their future look & feel. The team, extremely resourceful due to the distance from our workshop, built the entire prototype using foam core, printouts, and slightly altered elements from the local IKEA. The following is a time lapse video shot over the 4 day build out......